Skip to content

Track, Enforce and Monetize Your Copyright

End-to-End Service

How We Do It

Global Reach

End-to-End Compliance Service

Our end-to-end service allows copyright owners to concentrate on their core business while we handle the difficult business of monetizing copyright infringements.






End-to End Compliance Service

Our end-to-end service allows copyright owners to concentrate on their core business while we handle the difficult business of monetizing copyright infringements.






How We Do It

PicRights covers the whole value chain: from image management and identification of copyright infringement thru settlement and legal enforcement when necessary.


PicRights uses state-of-the-art technology to identify infringements. First, client (copyright owner) delivers or uploads image files to PicRights. Method of delivery depends on size of initial submissions. Client includes specific metadata required by PicRights for copyright enforcement.


Client image files are monitored 24/7. Image recognition technology crawls commercial websites and reports matches to the client. Matches are uploaded to the client’s account on the platform. Quality control staff pre-filter unenforceable matches, ensuring minimal workload on clients.

Compliance Management

Portal shows potential infringements. Client can easily indicate whether a claim should be pursued or not. If usage was licensed, then clients can dismiss the case with a single click. We advise on claims we deem unsuitable for legal or commercial action. Status of each claim is posted to the client’s account to monitor the enforcement progress.

Our Clients and Partners

Trusted by some of the most well-known companies and brands in the world

PicRights is a proud sponsor of CEPIC and DMLA.

Fully Outsource Your copyright Management

1 / Enforcement

Copyright infringement notices are delivered in writing to infringers. Unauthorized images are generally removed quickly, but if infringers refuse, DMCA (Digital Millennium Copyright Act) takedown notices are issued to Internet Service Providers. Our case managers or legal partners pursue infringers and negotiate a fee for the unlicensed use.

2 / Settlement

We’re authorized by our clients to execute settlement  agreements, normally drafted on our standard template. Actual settlement agreements are stored as PDFs in client’s account on the platform. Fees for the unlicensed use are normally paid by infringers concurrent with execution of a settlement agreement.

PicRights, if necessary, may employ or recommend the following steps.

* External Counsel

We engage external legal partners on contingency if the infringer won’t settle through internal processes. Unless external counsel reaches a settlement, there’s no cost to client for referral. We pay a share of the royalty to clients on settlement net of contingency fees paid to external counsel.

* Litigation

If we and/or our external counsel are unable to resolve a claim, based on our experience we’ll recommend that our clients either initiate litigation or abandon the claim. Litigation must be supervised directly by the copyright owner, not by a third party, but if our client chooses to litigate, we’ll assist with the claim. Cost of litigation is the client’s sole responsibility.


Hear what our clients and partners have to say about working with us.

La contrefaçon sur Internet est un fléau contre lequel nos clients ne sont plus impuissants. Les nouvelles technologies apportent, grâce au système de traçage de l’utilisation des photos, un antidote aux effets pervers d’Internet. La qualité du service ne s’arrête pas à la fiabilité de la détection mais s’étend à l’efficacité de la réaction.


Avocat à la Cour Cabinet Reynal - Perret

PicRights does an excellent job of accurately detecting unauthorized use of images and gathering the intelligence needed for us to effectively protect copyright owners and get them paid.

Mathew Higbee

CEO, Higbee & Associciates

Our clients earn their living from creating and licensing unique and compelling images. The internet has created an environment where much is assumed to be free. This has resulted in a flood of copyright infringements – whether intentional or otherwise – that is damaging the livelihood of artists and their representatives. Clients of PicRights get an easy upload system to find their images across the Internet, an easy-to- use interface to flag usage as legal or illegal, and the professional resources of PicRights case managers and legal counsel to enforce their copyright and retrieve the royalties to which they are entitled.


Fachanwalt für Urheber- und Medienrecht Image Law Rechtsanwaltskanzlei

Tur Advocates Ltd. is a national and international law firm. We represent our clients legal interests in respect to copyright law related matters in Germany, Austria, Switzerland and the United Kingdom. The PicRights Search Engine is an excellent tool in order to detect copyright infringements and to ultimately enable our law firm to settle these.

Anthony Tur

Barister, Tur Advocates

Respectful of Local Laws and Regulations

Copyright infringement is particularly rife in some countries beyond our current scope. PicRights is working to extend its reach to every part of the world.

PicRights relies on local, experienced case managers and legal counsels to resolve copyright infringements. We work with specialized firms with decades of experience in pursuing image infringements on the internet, with staff that are highly knowledgable in the copyright regulations of their respective countries. When selecting partners, we value their potential for resolving difficult cases without resorting to the courts. Cases are normally handled by our case managers before escalating to legal counsel, but we adapt our approach for each jurisdiction and copyright holder.

Global Enforcement

PicRights Europe GmbH is headquartered in Switzerland with enforcement operations and professional compliance officers in key global markets. Expansions are underway in Greece, Malaysia, Singapore and Thailand for launches in 2022.

Current coverage: Australia, Austria, Belgium, Bosnia and Herzegovina, Brazil, Canada, Croatia, Czechia, Denmark, Finland, France, Germany, India, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, United Kingdom, USA
Coming in 2022: Greece, Malaysia, Singapore, Thailand

Tracking Your Intellectual Property

Even if you don’t need enforcement of copyright infringement, PicRights tracking service can monitor and report on all your visual assets online.

  • Market Research

    Analyse images chosen for specific websites

  • Image Popularity

    Track specific image usage by website, in a country, region or worldwide

  • Client Billing

    Based on usages detected on their websites

  • Custom Monitoring & Reporting

    Don't see what you need? Ask us about a custom plan!

Get in Touch

PicRights Europe GmbH
Unterdorfstrasse 12
8808 Pfäffikon SZ

Registration: CHE-113.587.667